What Margin Theory means.
Margin Theory is a media brand and financial operating system for owner-operator businesses doing $1M to $20M.
It's a newsletter, a podcast, and a community. Plus the fractional CFO practice that proves it works.
The premise:
Every business that stalls between $1M and $20M got too big to see each detail and run at the same time. The answers are already inside the business, hiding in the data it produces every day.
Every transaction, every invoice, every payroll run, every line item is hiding six figures of money one layer below where anyone is looking.
We call that hidden layer your margin.
Most fractional CFOs stop at the surface drivers. Margin Theory traces the money five drivers down to the thing actually moving the number.
Most founders leave it on the table. Margin Theory is for the ones who'd rather find it.
From invisible to obvious.
Doesn't know where the margin is hiding. Can't see it in their own data. Hires Margin Theory to find it for them.
Can see the margin now. Knows where to look in their own numbers. Working the method with help.
Finds the margin by default. Reads the leading indicators without help. Sees what others miss.
Has recovered so much margin that what used to be hidden is now obvious. Then they find a new layer and start again.
Find your margin.
The newsletter is the first step. Free, weekly, teaches the method.